CLIENT: TAME HAIRCARE

YEAR: 2024

DESCRIPTION:

TAME is a gender-neutral haircare brand designed to meet the diverse needs of all individuals, regardless of hair type. With a strong focus on inclusivity and self-expression, TAME aims to provide high-quality products that celebrate individuality and empower customers to embrace their unique beauty. As a fresh and bold addition to the haircare market, TAME needed a dynamic brand identity that would resonate with a modern, diverse audience. For this project, I delivered a comprehensive brand identity package, including logo design, a thoughtfully selected color palette, innovative packaging design, detailed brand guidelines, and engaging social media content. Each element was crafted to ensure consistency and appeal across all touchpoints, helping TAME create a strong, visually impactful presence in the market.