ABOUT ME
Hello, I’m Lexi Jo! With a passion for creativity and a keen eye for detail, I specialize in graphic design and illustration. I focus on bringing ideas to life through thoughtful, impactful visuals that connect with audiences and elevate brands.
Passionate About Design and Illustration
Hi, I’m Lexi Jo, a graphic designer and illustrator with a passion for creativity. With a dual BFA in graphic design and illustration, I specialize in creating custom illustrations and impactful designs that resonate with clients and audiences alike. I focus on blending creativity with strategy, ensuring that each project is not only visually compelling but also aligns with the client’s goals. I believe that great design can tell a story, spark emotion, and make lasting connections, and that’s why I’m so passionate about what I do. Whether you need a logo, branding, illustrations, or any any custom designs I’m dedicated to bringing your vision to life through thoughtful, innovative design. Feel free to browse my portfolio and reach out if you’d like to collaborate on a project or learn more about how I can help your brand stand out.
I am a graphic designer and illustrator based in Columbia, Missouri. My love for creating began at a young age and has continued to evolve throughout my life. As a well-rounded student in both high school and college, I’ve always strived to balance creativity with discipline. I’m constantly seeking to learn new techniques and refine my existing skills, always striving for growth. I also make it a priority to stay current with emerging graphic design trends and fresh art styles, ensuring my work remains innovative and relevant.
ABOUT ME
education
MISSOURI STATE UNIVERSITY
- 2020/2024
- BFA IN GRAPHIC DESIGN/ILLUSTRATION
ROCK BRIDGE SENIOR HIGH SCHOOL
- 2016/2020
CAPABILITIES
- BRANDING AND LOGO DESIGN
- PRINT DESIGN (BROCHURES, LAYOUTS, POSTERS, ETC.)
- PACKAGING AND PROMOTIONAL MATERIALS
- ILLUSTRATION (TRADITIONAL AND DIGITAL)
- MOTION GRAPHICS
- WEBSITE AND UI DESIGN
- SOCIAL MEDIA
skills
PROCESS
As a graphic designer, my workflow is rooted in collaboration, creativity, and attention to detail. I start by understanding the client’s vision and goals, followed by thorough research to ensure the design resonates with the target audience. From there, I sketch concepts and refine them into digital designs, keeping communication open for feedback. Throughout the process, I focus on balancing aesthetics with functionality, ensuring each design is both visually striking and purposeful. Timely delivery and client satisfaction are always my top priorities.
1. BRIEFING
The process begins with an in-depth conversation with the client to understand their vision, goals, and any specific requirements or constraints for the project. I ask questions to get a clear sense of what they want to achieve, ensuring I can craft a design that aligns with their expectations and business objectives.
2. RESEARCH
Once I have the initial direction, I conduct thorough research into the industry, target audience, and competitors. This helps me gather insights about trends, color schemes, and design elements that resonate with the intended audience, ensuring that the design is not only creative but also effective in achieving the client’s goals.
3. IDEATION
In this phase, I brainstorm various concepts and ideas, sketching rough drafts to explore different creative directions. I focus on experimenting with different styles, layouts, and approaches to find the best visual solution that aligns with the brief and communicates the client’s message effectively.
4. DESIGN
Once a concept is chosen, I move to the digital design phase, refining the initial sketches and translating them into polished, high-quality visuals. I pay close attention to the details, such as typography, color schemes, and imagery, ensuring that the design is visually striking, cohesive, and functional across various platforms or mediums.
5. REVIEW
I present the design to the client for feedback, discussing the concept, design choices, and how well it meets the project goals. This step allows for an open dialogue, ensuring the client’s needs are being met and any revisions or changes can be identified early in the process.
6. REFINEMENT
Based on the client’s feedback, I make revisions and refine the design. This can include adjusting colors, typography, layouts, or any other element that enhances the design’s impact. The goal is to fine-tune the design until it meets the client’s vision and is ready for final approval.
7. DELIVERY
Once the design is finalized and approved, I prepare the files for delivery. This includes ensuring all design assets are correctly formatted for the intended use, whether for print or digital platforms, and delivering them on time. I also provide any necessary guidelines or instructions for the client to ensure a smooth implementation of the design.
