CLIENT: TRUE NORTH OUTDOOR APPAREL

YEAR: 2024

DESCRIPTION:

For this project, I was tasked with designing a set of logos for True North, an outdoor apparel company that embodies adventure, exploration, and the spirit of the great outdoors. The goal was to create a cohesive logo system that represents the brand’s core values while maintaining versatility across various uses. I developed a primary logo, secondary logo, and submarket logo, each carefully tailored to reflect the brand’s essence. Additionally, I designed a favicon to ensure the logo suite was adaptable to digital platforms. Along with the logos, I introduced a new color palette and created a brand pattern and set of icons to enhance the visual identity and offer flexibility for future branding applications. The overall aim was to capture the feeling of direction, reliability, and warmth that the name “True North” evokes, while also ensuring the logos work seamlessly across a range of media.